Financial Awareness
India’s Festive Credit Binge: How November Becomes the Payback Month
10 mins
November 30, 2025

Financial Awareness
10 mins
November 30, 2025

Every month comes with its usual set of expenses. Subscriptions, auto-renewals, and instalments are part of the routine and usually stay steady through the year. What changes during the festive season is everything layered on top of this. Gifting, travel, outfits, home upgrades, food deliveries, and impulse buys push spending far beyond the normal monthly pattern.
So when the celebrations end, many people realise that the real pressure comes not from routine charges but from the sudden spike that festivals trigger. The season brings joy, but it also brings a noticeable surge in credit usage and short-term spending.
Payment and credit activity tends to surge during festivals. For example, credit-card spending in October 2024 reached ₹2.02 trillion, marking a ~14.5 % rise from September. That spike in spending is followed by a shift in behavior in November, as households often begin to recalibrate.
1. Subscriptions that stay hidden
Many consumers struggle to track or cancel unused services. Once a subscription renews automatically, it usually continues without drawing attention.
2. Small recurring fees that pile up
Auto-debits for apps, cloud storage, memberships, or wellness plans seem harmless when viewed individually. Together, they add up faster than expected.
3. Instalments and flexible credit cycles
BNPL and EMI options are helpful for spreading payments. During festivals, multiple purchases often overlap, and instalments get concentrated in the following month. If these timings are not aligned with your income cycle, they add to the post-festive load.
A smarter rhythm for the new year
Treat November as a natural pause after the festive spike. It is a moment when energy dips, clarity rises, and financial decisions feel easier. With a lighter, clearer wallet, you move into the coming months with confidence and better control over your cash flow.